Yesterday Kim and I booked the dance studio for a streetdance session with Levan, my dear friend from school and hip hop dancer who is creating some dance choreography to be used in our music video for Christian Dior Denim Flow - Kanye West, The session was very successful as Levan's choreography is amazing! So far he has only managed to complete 20 secs of the first part of the song, as he is extremely busy with other streetdance commitments and competitions, however he managed to add more to this routine during yesterdays rehearsal and is a very reliable, confident and motivated dancer. We are looking forward to viewing and shooting the final piece.
We have given Levan specific times and lengths of music for him to create his choreography to and we hope to edit and cut his work into the video.
Pictures and videos soon to be posted! xxxx
Friday, 30 September 2011
Tuesday, 27 September 2011
LIST - 27/9/11
Alice - contemporary Dancer
Levan - Street Dancer
Main Model story - 2 MODELS for storyline
New Model:
Old Model:
6 Models (RECRUIT)
Dominic - Kanye West look-a-like
Mise en Scene
Location, Props, Sound,
Setting, Costume, Lighting
Setting: Model runway, catwalk
Location: Dance Studio, Theatre, outside dancing
Costume: Denim outfits, ANY heels, plain white tee, Model makeup - bold eyes, glitter, false eyelashes
Props: Mega phone, Drum, drumstick, glitter
Lighting: Non diegetic and diegetic
- Artificial lighting in the studio/theatre
- natural light for outside dancing.
Sound: Diegetic / Non Diegetic
Non Diegetic - Track playing in background
Diegetic - Speech/Dialogue
The Song we are creating the music video for
CHRISTIAN DIOR DENIM FLOW - KANYE WEST
LYRICS:
John Legend - Chorus]I got the World in my hands, the master plan
But I don’t know why I keep calling
Why I keep all of these girls at my shows
They loving me but I don’t know why
I keep calling
Why I keep calling you
All the models to the floor right now
All the models to the floor right now
All the models to the floor right now
All the models to the floor right now
[Kanye West]
I’m in my Christian Dior with a Veronica Webb
Noemie Lenoir, Chanel, Sessilee Lopez
Arlenis Sosa, Selita Ebanks
If you work with my people, speak that Jourdan Dunn language
Make a phone call, out to Joan Smalls
I wonder how it feel to lower (Lara) Stone’s walls
Jessica Gomes, yall, I would damage her
And see if Jessica Stam got the stamina
I’m in the car with Leo and the Benz swerve
I heard Bar was friends with Esti Ginzburg
Coco Rocha, Kate Mimosa
Alessandra Ambrosia, Anja Rubik,
Get Olga Kurylenko, tell her I’m very single
Abbey Lee, too I’m a freak boo
I’m wylin I’m on a thousand
I wanna see Irina Shayk next to Doutzen.
[Chorus]
I got the World in my hands, the master plan
But I don’t know why I keep calling
Why I keep all of these girls at my shows
They loving me but I don’t know why
I keep calling
Why I keep calling you
[Kanye West]
Christian Dior denim flow
I told her I’m tryna eat out so what we going for dinner for
[Pusha T]
Miami nights on the search for some T and A
Tryna hide what’s obvious to see in me
We conversate a bit about your DNA
And my salmon coloured suits from the VMA’s
Oh you was watching, who the f-ck wasn’t
Me skip across that stage in 5 dozen
Yeah 60 grand for a minutes time
Italian vogue styled a n-gga for a minute rhyme
Lets be clear and lets be fair
The best things in music’s being offered here
Its a round table full of bosses here
Still giving you it all like the coffins near
[Chorus]
I got the World in my hands, the master plan
But I don’t know why I keep calling
Why I keep all of these girls at my shows
They loving me but I don’t know why
I keep calling
Why I keep calling you
I got the World in my hands, the master plan
But I don’t know why I keep calling
Why I keep all of these girls at my shows
They loving me but I don’t know why
I keep calling
Why I keep calling you
[Ryan Leslie]
It’s time for a lesson in model behaviour
Damn, look at all the bad b-tches I gave you
Man I can see the flaws to your flavour
Look like wonder woman and still need a saviour
Maybe its a billionaire maybe its that cocaine
I done seen drugs and money run the whole game
A good girl lost in the city life
Agent Provocateur holding titties right
I’m haute couture of hoes galore
Give my girl a newport ’cause she’s smoking yours
I’m the authority of model seniority
They call me Les but they all need more of me.
[Chorus]
I got the World in my hands, the master plan
But I don’t know why I keep calling
Why I keep all of these girls at my shows
They loving me but I don’t know why
I keep calling
Why I keep calling you
[Kid Cudi]
N-ggas think they know I’m the guy with the story
They dont really know what’s in my head, f-ckin’ with me
How can I be better?
I could start with just the basics
Dior, Dior, galore, I love the cut
I seem to have forgotten that I’m off the nini
To the people who dont know Cud’, know what?
Rose gold presidential on my boney wrist
Took my ma to Chanel, had her LC the stunner
She got haters, some in the fam made usBut they don’t really matter, we escaping with our paper
“Hey ya”, I’m on my Andre 3000
I’m all good now, a n-gga don’t need no counseling
Woke up in the room and my mojo was active
Looks from the hoes that were more than likely passive
Back when let me not reflect on the old sh-t
I’m on to the new act, on to my new script
B-tches better have they thoughts before approaching
I done heard it all, baby, save it for them other n-ggas
Do things all before living, haters, copy, I’m the image
Haters, copy, I’m the image
Basic Storyline for Music Video
IDEAS FOR MUSIC VIDEO STORYLINE
Start:
Model Rivalry, very modern and real storyline. Two main models competing to be the best, one is older and is top of her game but is being pushed towards retirement, whilst the other is fresh new and up and coming.
Black Swan-esqueMiddle:
older model looses the latest job to new model and has to retire, new model takes over and becomes most popular and famous old model hugely jelous and mentally unstable, alcohol. buildup to big come down.
MAJOR ENDING:Come down - older model dies in a very dramatic way, to be decided.. maybe falls of catwalk, has a heart attack at end of show ect ect ...
BASIC STORY OUTLINE
Sunday, 25 September 2011
My Streetdance Captures
Here are two examples of streetdance in its modern day setting, as the dancers in the video give a snippet of what streetdance is like in England today. They are both in Hip hop streetdance Crews and attend competitions on a regular, They allowed me to capture them fooling around doing some freestyle streetdance, but would not let me film their latest routine, for fear of another crew stealing their new moves and dance sequence. Their next competition is for Telford's Got Talent and they are taking the competion very serious; as they sweat eat and breathe - DANCE.
Dancers Naomi and Levan
Directed and Recorded by Melissa McFarlane
Dancer Levan
Directed and Recorded by Melissa McFarlane
ICONOGRAPHY
There are many icons of the urban music scene, some still alive today many unborn/unsung heros.
TUPAC SHAKUR aka 2Pac
was American rap artist phenomena who sold over 75million albums worldwide in 2007, making him one of the best-selling music artists in the world. Tupac Amaru Shakur, born June 16, 1971 and died September 13, 1996 known by his stage names 2Pac (or simply Pac) and Makaveli, was an American rapper and actor.
Shakur began his career as a backup dancer and MC for the alternative hip hop group Digital Underground, before turning to his own music.
The themes of most of Tupac's songs are of his journey and experience growing up, he rapped about violence and hardship of American inner cities, racism, other social problems, and conflicts with other rappers during the East Coast – West Coast hip hop rivalry.
Rolling Stone Magazine named him the 86th Greatest Artist of All Time.
On September 7, 1996, Shakur was shot four times in the Las Vegas metropolitan area of Nevada. He was taken to the University Medical Center, where he died 6 days later of respiratory failure and cardiac arrest.
---
Other Urban music artists and groups who made significant contributions to the music and culture of this genre include, Ice Cube, Dr Dre, Snoop Dogg, Eminem, Jay-Z, Kanye West, Queen Latifa, Run DMC, Public Enemy, Missy Elliott, Busta Rhymes, Beyoncé Knowles, Brandy, Lil' Kim, Drizzy Drake, - all old skool artists who make and made music which has defined Hip hop, Rap and RnB.
Some of they Key songs of the urban music scene include;
Snoop Dogg - Snoop's Upside ya head
Eminem - Real Slim Shady
Busta Rhymes - fire it up
50 cent - bestfriend
Beyoncé - To the Left
Lil Kim - Crush On You
Biggie Smalls - Big Poppa
Tinie Tempa - Pass Out, 2010 smash
TUPAC SHAKUR aka 2Pac
was American rap artist phenomena who sold over 75million albums worldwide in 2007, making him one of the best-selling music artists in the world. Tupac Amaru Shakur, born June 16, 1971 and died September 13, 1996 known by his stage names 2Pac (or simply Pac) and Makaveli, was an American rapper and actor.
Shakur began his career as a backup dancer and MC for the alternative hip hop group Digital Underground, before turning to his own music.
The themes of most of Tupac's songs are of his journey and experience growing up, he rapped about violence and hardship of American inner cities, racism, other social problems, and conflicts with other rappers during the East Coast – West Coast hip hop rivalry.
Rolling Stone Magazine named him the 86th Greatest Artist of All Time.
On September 7, 1996, Shakur was shot four times in the Las Vegas metropolitan area of Nevada. He was taken to the University Medical Center, where he died 6 days later of respiratory failure and cardiac arrest.
---
Other Urban music artists and groups who made significant contributions to the music and culture of this genre include, Ice Cube, Dr Dre, Snoop Dogg, Eminem, Jay-Z, Kanye West, Queen Latifa, Run DMC, Public Enemy, Missy Elliott, Busta Rhymes, Beyoncé Knowles, Brandy, Lil' Kim, Drizzy Drake, - all old skool artists who make and made music which has defined Hip hop, Rap and RnB.
Some of they Key songs of the urban music scene include;
Snoop Dogg - Snoop's Upside ya head
Eminem - Real Slim Shady
Busta Rhymes - fire it up
50 cent - bestfriend
Beyoncé - To the Left
Lil Kim - Crush On You
Biggie Smalls - Big Poppa
Tinie Tempa - Pass Out, 2010 smash
Analysis of Print Products
Examples of Album Covers post Print
THE SCRIPT ALBUM COVER
This album cover is taken from The Script's 2008 album called - The Script which was released in Ireland 8th August and then the rest of thr UK 11th August very different and unique, with its mixed media images, it has kept The Script's signature feature - the hand - and created artwork around it. The city skyline in the background looks as if it is the irish skyline, the hand outstretched and holding two dancing lovers, who are possibly dancing to the songs. The title is typical - The Script - style and is very simple, spaced out, white against the blue sky background.
The back cover is kept as simple as the title wording. The background is a slate white colour and the wording black, a very simple effect. The wording is easy to read, straight to the point and in clear font. Even the barcode is in a logical position - at the bottom where it can be scanned easily. the rights are at the bottom under the barcode - a very simple design that works.MY VERSION OF THE SCRIPT SINGLE
- TOGETHER WE CRY - ALBUM
I used Paintshop to edit my image of Amber and used little words and phrases from the song Together We Cry such as the girls name Jenny tattooed on Amber's side, and the name Hope, Jenny's daughter in the song. Amber is meant to represent Jenny the 14 year old girl who has a baby, she is dressed like a typical teenager and looks realistic. The eye represents the crying throughout the song. The front cover for the single is quite dark and sad which matches the tone of the song, which gives the audience a real sense of the music they will be hearing - a similar style to The Script's - straight to the point approach to music.
I also kept the back cover simple, this time keeping the background black and the wording white - a reverse to the original. I decided to put a quote from other music fanatics this single, such as BBC Radio 1 DJ Zane Lowe, who is definate Script fan, and Mojo music magazine, giving the album cover some authenticity.
Thursday, 22 September 2011
Analysis of Music Videos by Kanye West
ALL OF THE LIGHTS - KANYE WEST
"All of the Lights" is a song by American hip hop recording artist Kanye West, released January 18, 2011, as the fourth single from his fifth studio album, My Beautiful Dark Twisted Fantasy (2010). It was produced by West and features additional vocals from several other recording artists, including John Legend, The-Dream, Elly Jackson, Alicia Keys, Fergie, Kid Cudi, Elton John, and Rihanna
POWER - KANYE WEST
LOVE LOCK DOWN - KANYE WEST
Otis - KANYE WEST ft Jay Z
Wednesday, 21 September 2011
History of The Urban Music Scene
Golden Age -
There was a massive shift in musical influence in the 1990's when New York City experienced a heavy Jamaican hip hop influence, this change of music style and influence was brought on by a new trend of cultural shifts, particularly because of the heightened immigration of Jamaicans to New York City and the American-born Jamaican youth who were coming of age during the 1990s. This change also occurred in Europe, Africa, and Asia, hip hop began to move from between youths, on the streets and the underground scene to mainstream audiences. In Europe, hip hop was the domain of both ethnic nationals and immigrants, nowadays we have British artists who have made it equally as BIG on the urban music scene as American artists, the likes of Dizzee Rascal, Tinie Tempah, Wiley ect.
Rap and hip hop has spread from continent and country far and wide, with Portugal on the map for hip hop having its own kind of rap, focusing on a more political and underground aspect to urban culture, they are known for Valete Dealema and Halloween. Germany produced well known Hip hop group; Die Fantastischen Vier as well as several Turkish performers. France has also produced some native born Hip hop talent, such as IAM and Suprême NTM
After reviewing the The Guardian's history of modern music, Hip-hop and RnB list, Starting from 1979-2010, put together by Guardian and Observer writers
http://www.guardian.co.uk/news/datablog/2011/jun/13/hip-hop-music-playlist-download#data
1979, even in the early days of hip hop music American artists such as Sugarhill Gang make our UK chart with Rapper Delight, and Fatback band release there first song King Tim III.
1980's - In the 1980's its all about Bobby Brown, Public Enemy, Boogie down productions, Salt'n'Pepa and a whole heap more who became popular in the thick of Hip hop and urban music.
1990's - The 90's bought smooth R'n'B music, with Geto Boys, A tribe called quest, Boys to men, Pete Rock and CL Smooth ect, Urban Music was increasing in ratings and was fast taking over most popular music genre of the decade.
I recently attended the Virgin Media festival at Weston Park and was quite surprised at how urban and new and diverse the music played over the weekend was, we had artists from Artic Monkey's headlining on one stage to Dizzee Rascal on another. Less reknown artists such as The Pierces and Bellowhead up against Eminiem and Rihanna, the vast multi-cultural mix was fantastic and no wander the festival was such a massive success with myself being ticket holder 30,6351 of over 120,000 spectators throughout the entire weekend!
I think what has been most appealing about Urban Music from day one, is the fact that the artists created there own talent, without trying to fit into the mainstream world first. The majority of Hip hop and R'n'B artists started off underground and on the streets with friends as an audience, spitting lyrics and rapping bars, recording tracks onto tape recorders for fun, 50 cent in the film Get Rich or Die Trying started off in this similar vain, and Biggie Smalls in the film Notorious B.I.G starts rapping on the streets and soon gets discovered as real talent and ends up on stage in front of a crowd who love his lyrics and feel where he is coming from, the point is:Urban music has come so far.
This year Glastonbury, famous British predominant rock music festival, saw this year a sight that is very rare for two reasons. Firstly headlining for her first time, R'n'B artist Beyoncé hit the main Pyramid stage making her one of only a handful of women who have ever headlined on the main stage over the past forty years. Beyoncé (whom j'adore!) being one of the key icons of the Urban Scene to date, she started her music career in girl band Destiny's child, in late 90's America and now to be headlining as 29 year old R'n'B artist at a British rock festival, just demonstrates how much has changed over the past four-five decades and how mainstream, popular and renown urban music is and has become.
There was a massive shift in musical influence in the 1990's when New York City experienced a heavy Jamaican hip hop influence, this change of music style and influence was brought on by a new trend of cultural shifts, particularly because of the heightened immigration of Jamaicans to New York City and the American-born Jamaican youth who were coming of age during the 1990s. This change also occurred in Europe, Africa, and Asia, hip hop began to move from between youths, on the streets and the underground scene to mainstream audiences. In Europe, hip hop was the domain of both ethnic nationals and immigrants, nowadays we have British artists who have made it equally as BIG on the urban music scene as American artists, the likes of Dizzee Rascal, Tinie Tempah, Wiley ect.
Rap and hip hop has spread from continent and country far and wide, with Portugal on the map for hip hop having its own kind of rap, focusing on a more political and underground aspect to urban culture, they are known for Valete Dealema and Halloween. Germany produced well known Hip hop group; Die Fantastischen Vier as well as several Turkish performers. France has also produced some native born Hip hop talent, such as IAM and Suprême NTM
After reviewing the The Guardian's history of modern music, Hip-hop and RnB list, Starting from 1979-2010, put together by Guardian and Observer writers http://www.guardian.co.uk/news/datablog/2011/jun/13/hip-hop-music-playlist-download#data
1979, even in the early days of hip hop music American artists such as Sugarhill Gang make our UK chart with Rapper Delight, and Fatback band release there first song King Tim III.
1980's - In the 1980's its all about Bobby Brown, Public Enemy, Boogie down productions, Salt'n'Pepa and a whole heap more who became popular in the thick of Hip hop and urban music.
1990's - The 90's bought smooth R'n'B music, with Geto Boys, A tribe called quest, Boys to men, Pete Rock and CL Smooth ect, Urban Music was increasing in ratings and was fast taking over most popular music genre of the decade.
I recently attended the Virgin Media festival at Weston Park and was quite surprised at how urban and new and diverse the music played over the weekend was, we had artists from Artic Monkey's headlining on one stage to Dizzee Rascal on another. Less reknown artists such as The Pierces and Bellowhead up against Eminiem and Rihanna, the vast multi-cultural mix was fantastic and no wander the festival was such a massive success with myself being ticket holder 30,6351 of over 120,000 spectators throughout the entire weekend! I think what has been most appealing about Urban Music from day one, is the fact that the artists created there own talent, without trying to fit into the mainstream world first. The majority of Hip hop and R'n'B artists started off underground and on the streets with friends as an audience, spitting lyrics and rapping bars, recording tracks onto tape recorders for fun, 50 cent in the film Get Rich or Die Trying started off in this similar vain, and Biggie Smalls in the film Notorious B.I.G starts rapping on the streets and soon gets discovered as real talent and ends up on stage in front of a crowd who love his lyrics and feel where he is coming from, the point is:Urban music has come so far.
This year Glastonbury, famous British predominant rock music festival, saw this year a sight that is very rare for two reasons. Firstly headlining for her first time, R'n'B artist Beyoncé hit the main Pyramid stage making her one of only a handful of women who have ever headlined on the main stage over the past forty years. Beyoncé (whom j'adore!) being one of the key icons of the Urban Scene to date, she started her music career in girl band Destiny's child, in late 90's America and now to be headlining as 29 year old R'n'B artist at a British rock festival, just demonstrates how much has changed over the past four-five decades and how mainstream, popular and renown urban music is and has become.
MindMap of chosen Genre.
http://prezi.com/q5aoybn-38is/mindmap-of-hip-hop-rnb-and-rap-genre-the-urban-music-scene/
- Print Screen of My Prezi Presentation >
- Print Screen of My Prezi Presentation >
Chosen Artist - Mr Kanye West
KANYE WEST
Hip hop and R'n'B Hero
Born Kanye Omari West, on June 8th 1977,(born when hip hop and R'n'B music was in its prime and earliest stages.) The music he produces and makes now is the music he grew up around and listening to. West first rose to fame by becoming a producer for Roc-A-Fella records, where he eventually achieved recognition for his work on
Jay-Z's album Blue Print, as well as hit singles for other musicians such as; Ludacris - urban rap artist and Alicia Keys R'n'B and soul artist, alongside Janet Jackson.
I have truly felt inspired and developed a love for many of West's previous music videos, as his work is similar to art. I am always eager for his next installment/album/track. My favourite of West's most recent art is the music video for Runaway taken from his 2010 album: My Beautiful Dark Twisted Fantasy,(which I purchased on iTunes and haves stuck on repeat) which was also directed and storyline produced by West himself, has two versions, the shorter version usually shown on music channels is taken from the extended edition which is a like a short film - 35minutes long, it is simply brilliant and beautiful! infusing fashion, passion and death, FIRE , black, white and everything that is dangerous and beautiful at the same time. It is about a beautiful Phoenix which has fallen from the sky whom Kanye (playing) himself falls in love with and tries to make fall in love with him but she doesn't fit in and has to return back to where she comes from, when she figures out how...
Kanye's music appeals to a wide range of people and audiences, I think he targets youths and people of the future, his work is very inspirational and his lyrics tend to mean more than just radio background music, he also targets people who have grew up around the same era as he and have experienced or witnessed the same struggles as he, his lyrics are powerful and yet still allow his audience to empathise with what he is saying, as within each track there is a life lesson to be learnt, or a lesson in history forgotten. West is Lyrical Genius.
Monday, 19 September 2011
Brief Overview - WHAT IS URBAN MUSIC ?!
THE HIP HOP, RnB & RAP SCENE.
'Rap music, also called Hip hop music or Hip-hop music is an American musical genre in which rhythmic and rhyming speech is to a musical accompaniment.It developed as part of Hip hop culture, a subculture defined by four key stylistic elements: Rapping, DJing, break dancing and graffiti writing.'
The key characteristics of the Hip hop, RnB and Rap music genre, has evolved from where the music began - the STREETS and on the underground scene.
Before many of our major artists became famous they were spitting bars in the comfort of there own homes, DJing, break dancing, leaving their tags on street walls - everything that defines urban culture and the urban music that we enjoy listening to today.
Urban music is everything that is new, fresh and funky. There are so many different ways and places you can go with Hip hop, R'n'B and Rap music, which is why it has become so popular with youths of all parts of the world, and has rapidly dripped its way into our mainstream music feeds.
French,Hip hop and Street dance duo: Speedylegs and Diablo, take to the stage on a french talent show and are pretty good!
Urban culture is all about; whose got the moves?! break dancing, graffiti artwork, pulsating beats and baseline with unexpected twists and new vibes. R'n'B stands for Rhythm and Blues and is all about smooth, baby making music. the artists in these videos are all about the fame and fortune that has come with producing this kind of music, the fast cars, money, music and lust.
There is a major link between dance and Hip hop artists, as it is all about youth, expression and urban culture. My chosen artist Kanye West is an artist who pours all of this into his music, his lyrics are equally as important as the images in his music videos, if not more so.
Textual Analysis of existing music videos of the HipHop, Rap and R'n'B genre we are working with.
Artists that I have researched of this genre include;
I thought it was best to start off back in the beginning where hip hop and R'n'B began, with the likes of Biggie Smalls, Tupac Shakur, Common, Puff daddy, Lil Kim, 50 cent, Dr Dre, Ice Cube, Mos Def, Eminem Aliyah Ja-Rule, and rap artistsTwista ect. so here is an example of oldskool:
1994 Common - I used to love H.E.R
part of his 1994 albumn (year I was born) Resurrection.
Not the greatest quality video, but it was all about the music and what hip hop and rap meant during this era, there are street dancers and the lyrics and video relate to what was relevant in those times - the colour of your skin, love, music, friends, survial! this song is one of the greatest of the time and without it and its siblings the urban music scene would not be where it is today.
The best urban music video is all about a bit Old skool, Beyoncé and 2000, Destiny's child - Independent Women, One of the first videos I ever watched on the music channel, it was one of the songs used in Charlie's Angels Movie of that year. Hence the video's secret agent, dominant females in matching outfits, whilst clips from the Charlie's Angel film appear on the back screen. This song was Destiny's Child's big break as there song hit number one and was used in a film - synergy.
Eminem - Just Loose it 2004
First single from his fifth studio albumn Encore.
I like the fun and quirky video, which matches the random lyrics, with Eminem playing himself alongside playing Michael Jackson.
2007 Kano and his song Brown Eyes:
as it is about the girl he is in love with, the lyrics are easy to empathise with and the beat is easy and simple. Kano is a classic hip hop artist, his voice is so smoothe.
I like this style of video, where there is a story that is currently happening, Kano in the music studio spitting bars for his latest track, and then he walks out of the studio and onto the street revealling his softer side, as he goes to meet his girlfriend at work and starts rapping about his love/relationship with her. Its all very sweet.
Although this video is one of the early oldskool videos, you can see how a narrative framework has been used to tell the story, keeping it relevant and life like with a story behind the lyrics - the music studio is the present along with the story about the girl he's in a relationship with.
2011 Drake - Marvins Room, Jewish rapper Drake has been around for years now however it is over the past three years where his music has become further and further mainstream and more of a household name.
I thought it was best to start off back in the beginning where hip hop and R'n'B began, with the likes of Biggie Smalls, Tupac Shakur, Common, Puff daddy, Lil Kim, 50 cent, Dr Dre, Ice Cube, Mos Def, Eminem Aliyah Ja-Rule, and rap artistsTwista ect. so here is an example of oldskool:
1994 Common - I used to love H.E.R
part of his 1994 albumn (year I was born) Resurrection.
Not the greatest quality video, but it was all about the music and what hip hop and rap meant during this era, there are street dancers and the lyrics and video relate to what was relevant in those times - the colour of your skin, love, music, friends, survial! this song is one of the greatest of the time and without it and its siblings the urban music scene would not be where it is today.
The best urban music video is all about a bit Old skool, Beyoncé and 2000, Destiny's child - Independent Women, One of the first videos I ever watched on the music channel, it was one of the songs used in Charlie's Angels Movie of that year. Hence the video's secret agent, dominant females in matching outfits, whilst clips from the Charlie's Angel film appear on the back screen. This song was Destiny's Child's big break as there song hit number one and was used in a film - synergy.
Eminem - Just Loose it 2004
First single from his fifth studio albumn Encore.
I like the fun and quirky video, which matches the random lyrics, with Eminem playing himself alongside playing Michael Jackson.
as it is about the girl he is in love with, the lyrics are easy to empathise with and the beat is easy and simple. Kano is a classic hip hop artist, his voice is so smoothe.
I like this style of video, where there is a story that is currently happening, Kano in the music studio spitting bars for his latest track, and then he walks out of the studio and onto the street revealling his softer side, as he goes to meet his girlfriend at work and starts rapping about his love/relationship with her. Its all very sweet.
Although this video is one of the early oldskool videos, you can see how a narrative framework has been used to tell the story, keeping it relevant and life like with a story behind the lyrics - the music studio is the present along with the story about the girl he's in a relationship with.
2011 Drake - Marvins Room, Jewish rapper Drake has been around for years now however it is over the past three years where his music has become further and further mainstream and more of a household name.
1st Blog Entry Since back from Summer +A2! Whats What and Whose Who!
FIRST THINGS FIRST
The hard bit, and the most important thing which will make or break this project - has been decided.
I(we{my group}) are going to be making a hip hop/r'n'b music video by amazing music producer, singer/song writer and artist -
Kanye West.
We being the A team, consists of:
Kim, Kealey and I. who I am looking forward to working on this project with. Kim and I are photography students and I hope we can take some of our knowledge and creativity from our passion for photography, to produce an artistic and vibrant music video.
At the moment we are still brainstorming which song to create a video to, however we have chosen artist Mr West as his songs from his songs always tell powerful stories, and are personal and show a strong sense purpose and relevancy in the modern world, West's work is so inspirational and unique, he is a motivational business man who speaks what he knows and paints the path for young people of today. West raps about his past but his music is the future. I personally have massive respect for Kanye West as an artist and feel this type of music genre would definately give us (the A Team) some leighway as music video directors and film-makers to create something spectacular that allows the audience to be able to empathise with his lyrics and can create a kind of purpose and relevancy to the reality of what is going on all around us.
The hard bit, and the most important thing which will make or break this project - has been decided.
Kanye West.
We being the A team, consists of:
Kim, Kealey and I. who I am looking forward to working on this project with. Kim and I are photography students and I hope we can take some of our knowledge and creativity from our passion for photography, to produce an artistic and vibrant music video.
At the moment we are still brainstorming which song to create a video to, however we have chosen artist Mr West as his songs from his songs always tell powerful stories, and are personal and show a strong sense purpose and relevancy in the modern world, West's work is so inspirational and unique, he is a motivational business man who speaks what he knows and paints the path for young people of today. West raps about his past but his music is the future. I personally have massive respect for Kanye West as an artist and feel this type of music genre would definately give us (the A Team) some leighway as music video directors and film-makers to create something spectacular that allows the audience to be able to empathise with his lyrics and can create a kind of purpose and relevancy to the reality of what is going on all around us.
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