Target Audience

Before carrying out any research on the target audience of R&B music and Kanye West in particular. i have made some predictions for the results of our questionnaire. Due to the street/urban vibe of R&B music, i think that the main consumers will be between the ages of 15-17, but of course as the genre has become far more vast and wide in its content so have the age groups for the consumers and  age of target audience.

The target audience audience for our music video is likely to be mainly males as well, as the videos especially use alot of voyeurism and focus on women, promoting the men to be more important, enhancing the ego of male viewers. Both the male and female R&B artists seem to adhere for male wants. I think that Kanye West may have a slightly different audience, as his music both promotes the males but also is sincere in some tracks and show men to be sensitive, (our song) which may attract more female listeners.